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Don't touch pricing until you have real signals. The positioning defined in @docPositioning remains valid until proven otherwise. Here's the plan to gather that proof.
In PostHog, filter visitors who viewed the pricing page or scrolled +60% of the landing without clicking "Get Started". Target those who came back more than once — they had genuine interest.
Twitter DM or personal email, no corporate mail. Keep it short, no Calendly link in the first message — it feels transactional.
Never mention pricing first — if it's a real blocker, they'll bring it up themselves. Write down the exact words, not a summary.|
I'm wondering if I should lower my price. I feel like that's what's holding people back.
Phoqus
Hold on — in your "Positioning" document you wrote that you didn't want to compete on price, that your target was people willing to pay for a serious tool. Have you gotten concrete feedback, or is it more of a gut feeling?
Honestly it's a gut feeling. I haven't really gotten any feedback.
Phoqus
The real problem might not be the price — it's that you don't have enough signals yet. Have you tried talking to people who viewed the page without converting?
No I haven't even tried. Could we set that up, can you write me a doc to help?
Phoqus
Done. I created the goal First signals with the tasks, and wrote the document that summarizes our plan.